At the end of the day, you can’t manage what you can’t measure - and the need to do so is more important than ever. With budgets and investments more scrutinized than ever in marketing, it's critical to have a handle on what tangible value your marketing is bringing to your company. Whether your business is a large enterprise or just getting off the ground, awareness and understanding of where your marketing dollars are going and what they are bringing you back is the key to true marketing success. BrightChord Marketing can help you in the following areas:
Marketing Analytics - far too often analytics are brushed over when strategies or campaigns are being developed and decision makers are behind the curve once programs are in market. BrightChord Marketing can assist organizations of any size with the development of a measurement construct complete with key performance indicators (KPIs) and the creation of information flow and capture needs to provide a comprehensive view of performance.
Return On Marketing Investment - marketing spend is an important part of any business and has an impact on both the top and bottom line. The ability to look at a Total Cost of Marketing (TCM) can help you understand the impact of marketing and the return it is providing to your business. This methodology can help you see where your investments are being maximized as well as uncover spending gaps and areas of improvement. You expect this from the other areas of your business and marketing should be no different. BrightChord Marketing can provide the framework and analysis you need to have true insight into your marketing.