One of BrightChord Marketing's strengths is in planning.  Whether it's a review of your current programs, a 90 day go-to-market launch, an annual marketing plan or your long-term marketing vision, we can give you the insight, tools and templates you need to detail and operationalize an effective marketing strategy.

The services we offer include:

  • Marketing Audit - whether you have a sophisticated marketing program or just starting your marketing efforts, it is a best practice to have a review of where you are across all your marketing properties - both online and offline - to identify gaps and ensure consistency and clarity of your creative and your messaging.  BrightChord Marketing has a framework that provides you a comprehensive audit of your marketing that will give you a integrated view of your business.

  • Marketing Strategy - often referred to as “the 10,000 foot view”, a well-defined marketing strategy can give your business a clear vision of where you are going and how you will get there over the course of time.  Through market segmentation and targeting combined with a comprehensive overview of your company and your business landscape, BrightChord Marketing can help you create a strategic marketing plan that will take your firm to the next level.

  • Marketing Planning - the key to a truly effective marketing program is a directed plan that has strategies, goals, tactics and measurement factored in to your business objectives.  A real marketing plan will also have time frames established so that there is accountability for the delivery of the plan and its tactics, giving you a clear path to your marketing needs.  BrightChord Marketing can provide clear, concise and executable plans that give your marketing the power it needs. 

  • Competitive Analysis - most people feel like they know what the competition does but few have strategies in place to counteract their plans and efforts.  Whether you are a large enterprise or a small business, knowing your competition is critical to winning in today’s business landscape and BrightChord Marketing can provide you a detailed view of your competition and overlay effective strategies that will put you a step ahead.